In 1987 I saw a need for a quality, tough and durable hard bodied fishing lures that would withstand the harsh treatment Australian fish can dish out.  We are blessed in my country with some of the toughest fish in the world such as barramundi, trevally, kingfish, tuna, mackerel, various snappers and many more species too numerous to list here.

Rather than work with a two part plastic lure, I decided to travel a different path and use polyurethane which provides a stronger end product that is solid bodied with all components built in.  This provides a fishing lure that will stay together and swim even if it has been punctured by sharp teeth.  This makes them unique.

It has been very gratifying over this long period to receive positive feedback from the general public stating that I did in fact go down the correct path.  I hope that you too will enjoy catching your favourite species on one of my many models in your home waters. Browse our available fishing lures online and buy online all from the comfort of your home, we will have your lures delivered in no time so you can catch your next fish on a lively lure!

Good fishing to you all!

Founder/Owner - Alan G. Dolan

The Micro Mullets have become the leaders in hard-bodied lures for Flathead Australia wide for over 20 years. These smaller lures with body sizes starting at 4cm in length are made only as a deep diver and fishing with light braid will exceed 10 feet in running depth. The action is very vibrant and has proven a tournament winner in Australia's Flathead Classic on multiple occasions.  They are suitable for many species of fish that swim in frequent estuaries and freshwater systems.

The Mohawks were designed with freshwater fishing in mind, mimicking juvenile freshwater species in particular. With a mohawk shaped ridged back, these lures make the perfect replica fish bait for targeting Yellowbelly, Australian Bass, Sooty Grunter and many more freshwater species alike.

The Ziggy SD series (Surface Dancers) have become one of the most popular and fastest selling products in the Lively Lures collection in recent years. With the success of YouTubers like Andy Thompsen from Andy's Fishing using these on a regular basis, the Ziggy's have become most popular with the younger generation around Australia for Barramundi, Mangrove Jack and Sooty Grunter in particular.

The Mad Mullets have been a backbone series for Lively Lures over the past 30 years. These shimmering minnows range in size from 2.5 inches (6cm) through to 6 inches (15cm) with each model being available as shallow or deep divers.  Action is tight with good body roll for maximum flash and performance and are fitted with quality hooks and rings.  Bibs are laser cut from a tough Poly-carbonate plastic adding that extra strength they need to take on the abuse from fish like monster Barra!

One of Australia's most successful & strongest lures for Mackerel are the Mack Baits from Lively Lures. These bibless minnows work effectively from a slow 3 knots through to a rapid 15 knots.

An ideal trolling lure while at the same time it can be cast in the surf, from the rocks and as worked vertically from the bottom to attract a heap of oceanic species.

Choose from our collection of Mack Bait sizes, then pick the colours of your choice!

The Arafura Barra models comes in 4 different sizes, starting at a short 100mm, 130mm & then the largest at 150mm.

Originally designed for Australian Barramundi, it has proven deadly on many inshore, estuary and impoundment species across the board.  The larger range have also proven to be a hit with inshore Tuna, Kingfish, Trevally, Snapper and many more.

The Assassin range were the first lures to be produced by Lively Lures back in 1987 and at the 20 year anniversary of Lively Lures in 2007, the Assassins made a return comeback into the brand and were modernized with poly-carbonate bibs and new colours.

They come in a range of 3 sizes (75mm, 105mm and 145mm) and are all deep diving lures with 10 fantastic colours to choose from!

The Pilly Series were originally designed for offshore fish that feed on the likes of pilchards, but since the release of the smaller model, inshore fish have also been caught.  These fully chromed and painted lures have a unique action that creates a lot of sub surface flash which attracts the big predators.

Three models from 4 inches (10cm) through to 7 inches (18cm).  Trolling speed is best from 2 to 8 knots.

Our Surface Poppers & Surface Skippers range from the tiny 4cm Baby Bloopits up to the high speed retrieval lead weighted Surface Skipper '160'.

The Surface Bloopits were designed to replicate a "frog on the surface" at dusk or dawn but can even be used for chasing Queenfish in the Bay, while the Surface Skippers are brilliant for chasing GT on the plains & offshore reefs.

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Slick Stick - Sinking Stick Bait

The Slick Stick is the latest lure in the Lively Lures collection and took out 'Best Blue Water Lure' at the Australian Lure & Fly Expo in 2017. Built tough with the highest quality hooks & rings, you can literally run over these with a truck and still catch fish! 

The goal with the Slick Stick was to produce a sub-surface stick bait that could withstand the abuse of almost any fish you throw it at. Charter fishermen in North Queensland in particular have taken a liking to the Slick Stick since it's release and has proven to catch big GT over and over again!